By Mike Thomas
When it comes to branding, consistency is key. Think of it like putting on your lucky socks before a big game, you want everything to be on point. And when it comes to promotional products, these little gems offer a unique opportunity to connect with potential customers and build brand awareness, but in order for them to be effective, your branding must be consistent across all of your products. So, let’s talk about how to keep your branding looking sharp and on point.
First things first, establish brand guidelines like a boss. These guidelines should include your logo, colors, typography, and messaging and should be used as a reference for all of your marketing materials, including your promo products. It’s like having a cheat sheet for a test, you always want to know the answers.
Next, stick with the same suppliers like an old married couple. Using the same suppliers for your promo products can help to ensure that the quality and consistency of your products are maintained. Plus, it’s always nice to have a supplier you can rely on, like a best friend who always has your back.
Use the same packaging like a signature scent. Packaging can also be a powerful branding tool. By using the same packaging for all of your products, you can create a consistent image across all of your products. This can include the packaging design, the materials used, and even the branding on the packaging. It’s like having a signature fragrance, it’s always recognizable and leaves a lasting impression.
Review and update your branding like getting a fresh haircut. As your business evolves, it’s important to review and update your branding to ensure that it remains relevant and consistent. This can include updating your logo, colors, typography, and messaging to keep up with current trends and to ensure that your branding is always on point. It’s like getting a fresh haircut, it gives you a new look and a new perspective.
At Streamline Branding, we know the importance of branding consistency, it’s like keeping our socks matching. Contact us and let us help you keep your image on point across all your promo products. And remember, consistency is key, just like keeping your socks matched is key to having a good day